ABOUT US

Welcome to Platinum Business Sales, Western Australia’s premier boutique business brokerage firm. We specialise in the sale of hospitality and retail businesses across Perth and regional Western Australia.

With a team that carries a deep understanding of the local business landscape, we are your trusted partner in facilitating successful transactions in the vibrant and diverse sectors of hospitality and retail. We pride ourselves on our comprehensive market insights, personalized service, and unyielding commitment to client success, which distinguishes us in the complex world of business sales.

Our expertise is not limited to a single type of business; rather, we have cultivated extensive experience across a broad range of industries. These include:

Managing Director & Business Sales Specialist

Jonathon is a Licensed Real Estate and Business Agent and the Licensee in bona-fide control of Platinum Business Sales. With more than 25 years’ experience in real estate and business sales and an exceptional track record of results, Jonathon is recognised as one of Perth’s leading business brokers, having successfully sold in excess of 650 businesses throughout his career.

His extensive expertise spans a broad range of industries, including liquor stores, taverns, hotels, restaurants, cafes, fast food outlets, lottery outlets, post offices, supermarkets, convenience stores, petrol stations, and many other service and retail businesses.

Jonathon’s outstanding results, industry knowledge and commitment to his clients have earned recognition at the highest level of the Australian business broking industry.

At the recent National AIBB (Australian Institute of Business Brokers) Industry 2026 Conference & Awards, held at the Pullman Reef Hotel Casino in Cairns, Jonathon was honoured to receive the prestigious:

AIBB Deal Maker of the Year Award – Highest Number of Business Sales, 2026 FY

As well as being named a finalist for the AIBB National Business Broker of the Year 2026 FY

Receiving the Deal Maker of the Year Award for the third consecutive year is a significant achievement and further reinforces Jonathon’s position as one of Australia’s most successful business brokers. His recent recognition builds on an exceptional record of industry accolades, including:

AIBB National Business Broker of the Year – 2025 FY

AIBB Deal Maker of the Year – Highest Number of Business Sales – 2025 FY

AIBB Sales Excellence Award – Highest Value of Total Business Sales – 2025 FY

AIBB Deal of the Year Award – Highest Value for a Single Business Sale – 2025 FY

AIBB Deal Maker of the Year – Highest Number of Business Sales – 2024 FY

These achievements reflect not only the volume of businesses Jonathon successfully transacts, but more importantly, his ability to consistently deliver outstanding results for his clients.

His exceptional sales, interpersonal and negotiating skills, combined with his deep understanding of business operations, financials and commercial leasing, enable him to strategically position businesses for sale and maximise their value.

Supported by an industry-specific database and an extensive network of thousands of past clients, business owners and qualified buyers throughout Western Australia, Jonathon has an unrivalled ability to connect the right buyer with the right business and achieve successful outcomes.

He services clients throughout the Perth metropolitan area and has successfully sold numerous businesses across regional Western Australia. Jonathon understands the significant time, effort and investment involved in building a successful business and is committed to maximising the value and outcome for every client he represents.

Guided by strong morals, integrity and professionalism, Jonathon prides himself on building lasting relationships based on trust, respect, empathy and understanding. His experience, proven results and unwavering commitment to his clients have established him as a trusted adviser to business owners throughout Western Australia.

Contact Jonathon today to discuss how Platinum Business Sales can help you achieve the best possible result from the sale of your business.

M: 0417 140 882
E: jonathon@platinumbusiness.com.au

Executive Assistant to Jonathon Parker 

After finishing high school in 2004, Sarah began her career in a prominent inner-city real estate office, working alongside her mother and quickly discovering a genuine passion for the property industry. Since then, she has built an extensive and varied career across real estate, gaining valuable experience in a range of roles and developing a strong understanding of the many moving parts involved in a successful property business.

Now bringing more than 20 years of industry experience to her role as Executive Assistant to Jonathon Parker at Platinum Business Sales, Sarah provides invaluable support across the business, with a strong focus on organisation, communication, client relationships and ensuring that everything runs seamlessly behind the scenes.

Sarah’s broad industry knowledge, attention to detail and approachable nature allow her to anticipate what is needed, manage competing priorities and provide a high level of support to Jonathon.

Throughout her career, Sarah has been fortunate to work alongside some of the industry’s most respected professionals, experiences that have shaped her strong work ethic and commitment to honesty, integrity and exceptional service. She genuinely enjoys the people-focused nature of real estate and takes pride in being someone clients and colleagues can rely on.

M: 0438 888 342
E: sarah@platinumbusiness.com.au

Business Sales Specialist

Murray Brown has been practicing in WA as a full-time hospitality and general business broker, since 1992. During this period, he has sold over 300 businesses, ranging in price between $70,000 (a western suburbs settlement agency) and $8,900,000 (The Dunsborough Tavern). In addition, he has supplied over 500 Market Appraisals and approximately 50 Business Valuations.

Murray also regularly consults to a wide variety of clients (private, private corporate & public corporate, the WA government and state statutory authorities) on work as varied as market rent reviews, licensing court matters, formation of market aggregators and the committee considering the tenders for the Rottnest Hotel (for the Rottnest Island Authority).

Murray’s areas of expertise include, but are not limited to, Liquor Stores, Hotels, Motels, and Resorts (freehold, leasehold and under Management Rights), Restaurants and Professional Practices, complementing the team at Platinum Business Sales.

Prior to this work, Murray practiced in a WA accounting partnership, dealing in tax, business development, insolvency and corporate recovery. Murray has also owned and operated Western Australia’s largest stocktaking and asset valuation business during the 1980’s, he was also a partner in a hospitality management consultancy and was the operating partner in three Perth retail businesses (two liquor stores and a tavern).

Murray has lectured in business valuation methodology to the Western Australian branch of the C.P.A Society and at the Real Estate Institute of Western Australia (REIWA), in addition to undergraduate Bachelor of Business students at Curtin University and West Coast Property Training.

M: 0438 954 701
E: murray@platinumbusiness.com.au