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Welcome to Platinum Business Sales, Western Australia’s premier boutique business brokerage firm. We specialise in the sale of hospitality and retail businesses across Perth and regional Western Australia.

With a team that carries a deep understanding of the local business landscape, we are your trusted partner in facilitating successful transactions in the vibrant and diverse sectors of hospitality and retail. We pride ourselves on our comprehensive market insights, personalized service, and unyielding commitment to client success, which distinguishes us in the complex world of business sales.


Managing Director & Business Sales Specialist

Jonathon is a licensed real estate and business agent and is the licensee in bone-fide control for Platinum Business Sales. Jonathon is one of the most proficient business brokers in Perth.  His experience is extensive and his track record of achieving fantastic results for his client base is notable. With over 20 years real estate and business sales experience, he has sold hundreds of businesses in that time. His expertise is in the sale of liquor stores, taverns, hotels, restaurants, cafes, fast food outlets, lottery outlets, post offices, supermarkets, convenience stores, petrol stations and many other service and retail business types.

Jonathon’s exceptional sales, interpersonal and negotiating skills have been consistently proven through his ability to build relationships that deliver high quality business results. With an industry specific database, carefully maintained to the types of businesses he transacts in, in addition to a network of thousands of past clients and business owners across Western Australia, finding the right buyer for your business is always achievable!

Jonathon services clients throughout the Perth metropolitan area and has sold many regional WA businesses.  He understands the hard work invested by his clients and is driven to maximise their profitability and circumstance. He has an exceptional understanding of leasing contracts and an undisputed grasp on financials and how to best prepare your business for sale.

Guided by his strong morals and integrity, Jonathon has the ability to bring out the best in those around him showing respect, empathy and understanding towards all individuals.

Contact Jonathon today, to discuss how Platinum Business Sales can help you.

M: 0417 140 882
E: jonathon@platinumbusiness.com.au


Executive Assistant to Jonathon Parker 

Sophia is a registered sales representative who manages the day to day running of Platinum Business Sales and who works alongside Jonathon to ensure a high level of service is provided to all his clients. Honest and upfront, her in-depth knowledge of contracts and attention to detail is an asset to both Sellers and Buyers, making them feel at ease and in the very best of hands with Platinum Business Sales.

M: 0438 888 342
E: sophia@platinumbusiness.com.au


Business Sales Specialist / Commercial Consultant

Barry has come from a diversified background and started in the real estate industry in 2002, working with Ray White and Bell through the boom period. Barry is one of the most proficient hospitality business broker’s in WA now specialising in the sale of food and beverage based businesses across the Perth metro area. His commercial sales background is very much focused on hospitality sales and leasing, complimenting the experienced team at Platinum.

Prior experience includes significant experience in the IT industry, for approximately 25 years, progressing from Operations Supervisor to Operations Manager/Programmer to IT Manager.  Finally as Director of his own Software company for 13 years in the Retail sphere and was recognised as one of the best trouble-shooters in his industry.

M: 0417 943 710
E: barry@platinumbusiness.com.au


Business Sales Specialist

Murray Brown has been practicing in WA as a full-time hospitality and general business broker, since 1992. During this period, he has sold over 300 businesses, ranging in price between $70,000 (a western suburbs settlement agency) and $8,900,000 (The Dunsborough Tavern). In addition, he has supplied over 500 Market Appraisals and approximately 50 Business Valuations.

Murray also regularly consults to a wide variety of clients (private, private corporate & public corporate, the WA government and state statutory authorities) on work as varied as market rent reviews, licensing court matters, formation of market aggregators and the committee considering the tenders for the Rottnest Hotel (for the Rottnest Island Authority).

Murray’s areas of expertise include, but are not limited to, Liquor Stores, Hotels, Motels, and Resorts (freehold, leasehold and under Management Rights), Restaurants and Professional Practices, complementing the team at Platinum Business Sales.

Prior to this work, Murray practiced in a WA accounting partnership, dealing in tax, business development, insolvency and corporate recovery. Murray has also owned and operated Western Australia’s largest stocktaking and asset valuation business during the 1980’s, he was also a partner in a hospitality management consultancy and was the operating partner in three Perth retail businesses (two liquor stores and a tavern).

Murray has lectured in business valuation methodology to the Western Australian branch of the C.P.A Society and at the Real Estate Institute of Western Australia (REIWA), in addition to undergraduate Bachelor of Business students at Curtin University and West Coast Property Training.

M: 0438 954 701
E: murray@platinumbusiness.com.au


Business Sales Specialist

Tracey is an entrepreneur and has more than 15 years of experience in the hospitality, retail and property industry and she is well known for her interpersonal skills and excellent customer service.

Tracey has personally owned, operated, bought and sold a very successful newagency/lotto business in Perth.  Through this experience, she is very empathetic towards both sellers and buyers of businesses and will go the extra mile to provide the best experience possible for all involved.

Tracey specialises in the sale of Newsagency, Lotterywest and Australia Post outlets across Western Australia.

Tracey highly values honesty and respect. She pays incredible attention to detail and works hard to achieve win-win outcomes for all parties.

Please get in touch with Tracey to see how she can help you.  A quick coffee or chat may just change your future.

M: 0450 696 410
E: tracey@platinumbusiness.com.au

Are you buying a business?

Platinum Business Sales has extensive experience assisting clients in purchasing of a wide-range of businesses. Click for more info on buying a business.

Are you selling a business?

Getting the right advice on the sale of your business can make a huge difference in achieving your desired outcome and sale price. Click for more info on selling your business with Platinum Business Sales.