About Us


Our industry knowledge and proven sales ability, coupled with our hands-on experience owning and operating hospitality and retail businesses, has secured our reputation as respected hospitality and retail business brokers.

Platinum Business Sales services clients across the Perth Metropolitan Area from Joondalup to Mandurah, and both Jonathon and Nick work flexible hours to meet their clients’ needs.


Managing Director / Business Sales Specialist

With more than 20 years’ experience in real estate and business broking, Jonathon is a strategic thinker and committed self-starter with a high level of business management and entrepreneurial skills. He has an exceptional understanding of leasing contracts and an undisputed grasp on financials and how to best prepare your business for sale.

Through his previous experience as a Group Partner in one of Western Australia’s leading real estate organisations, Jonathon’s exceptional sales, interpersonal and negotiating skills have been consistently proven through his ability to build relationships that deliver high quality business results.

As a business owner of a successful high volume Italian eatery himself, he has consistently demonstrated his ability to critically evaluate problems, issues or opportunities and determine the best course of action – identifying areas of improvement and ways to simplify and facilitate the smooth running of a business.

Guided by his strong morals and integrity, Jonathon has the ability to bring out the best in those around him showing respect, empathy and understanding towards all individuals.

Contact Jonathon today, to discuss how Platinum Business Sales can help you.

M: 0417 140 882
E: jonathon@platinumbusiness.com.au


Director / Business Sales Specialist

Nick’s knowledge of Perth’s hospitality industry extends over 50 years. From humble beginnings as a barista in his uncle’s café he then went on to become a successful owner of various retail businesses.

He is now passionate about passing on this knowledge and experience, obtained through the purchase and sale of his own businesses, to his clients and guiding them through their buying and selling journey.

Well known in the Perth hospitality industry, Nick prides himself on his personable and energetic approach as well as his ability to empathise with his clients, establishing long-term relationships with many of them. His tenacious and methodical approach to his work ensures he is 100% committed to achieving the best outcome for all his clients, whether they are buying or selling a business.

Nick’s extensive knowledge and experience, gained through brokering the transactions of hundreds of businesses, and his extended network within the industry is rarely matched.  This, coupled with his reputation and commitment to all his clients means they are safe in the knowledge that Nick will ensure the best possible outcome is achieved, every time.

Contact Nick today, to discuss how Platinum Business Sales can help you’

M: 0418 578 588
E: nick@platinumbusiness.com.au


Business Sales Specialist / Commercial Consultant

Barry has come from a diversified background and started in the real estate industry in 2006, working with Ray White and Bell through the boom period. Barry is one of the most proficient hospitality business broker’s in WA now specialising in the sale of food and beverage based businesses across the Perth metro area. His commercial sales background is very much focused on hospitality sales and leasing, complimenting the experienced team at Platinum.

Prior experience includes significant experience in the IT industry, for approximately 25 years, progressing from Operations Supervisor to Operations Manager/Programmer to IT Manager.  Finally as Director of his own Software company for 13 years in the Retail sphere and was recognised as one of the best trouble-shooters in his industry.

M: 0417 943 710
E: barry@platinumbusiness.com.au


Business Sales Specialist

Geoff is a highly motivated, strategic and results-orientated sales manager with 30 years’ experience across a variety of industries including business sales, real estate, automotive and solar energy.

Not only does Geoff know what it takes to sell a business, but has a true understanding of the complexities involved in running a business having owned and managed several European prestige new car dealerships in Perth and Melbourne.

Geoff brings to Platinum his leadership, customer relationship management skills, sales and marketing expertise, along with a proven record of achieving outstanding business results in highly competitive markets.

Whether you require help in buying or selling your business, Geoff is here to help you!

M: 0408 992 888
E: geoff@platinumbusiness.com.au


Business Sales Specialist

Tracey is an entrepreneur and has more than 15 years of experience in the hospitality, retail and property industry and she is and well known for her interpersonal skills and excellent customer service.

Tracey has personally owned, operated, bought and sold a very successful newagency/lotto business in Perth.  Through this experience, she is very empathetic towards both sellers and buyers of businesses and will go the extra mile to provide the best experience possible for all involved.

Tracey specialises in the sale of Newsagency, Lotterywest and Australia Post outlets across Western Australia.

Tracey highly values honesty and respect. She pays incredible attention to detail and works hard to achieve win-win outcomes for all parties.

Please get in touch with Tracey to see how she can help you.  A quick coffee or chat may just change your future.

M: 0450 696 410
E: tracey@platinumbusiness.com.au

Are you buying a business?

Platinum Business Sales has extensive experience assisting clients in purchasing of a wide-range of businesses. Click for more info on buying a business.

Are you selling a business?

Getting the right advice on the sale of your business can make a huge difference in achieving your desired outcome and sale price. Click for more info on selling your business with Platinum Business Sales.

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